The popularity of social media sites have greatly expanded the ability of people to communicate with one another. Local health departments have an opportunity to augment their strategic communications plans with these technologies. Through the deployment of an aggregator such as Ping, critical and sensitive information can be widely publicized throughout the social media space in an efficient and cost-effective manner.
Really interesting post by Brian McDaniel about ways to incorporate social media into public health emergency response. Why is this different from other situations? Because of the amazingly low public health staffing rates, Mr. McDaniel points out a way (Ping.fm) to streamline posting of emergency risk communication messages on lots of different media networks. Instead of posting to Facebook, then Twitter, then MySpace, then LinkedIn; you can post once and it’ll propagate in all of these networks. (Posterous does the same, too.)