Five Lessons We’ve Learned about Social Media During Crisis Response

Post by: Kim Stephens

  1. If you build it, they will come: If you set up systems to engage the public through social media, don’t be surprised when the public responds.
  2. If you don’t build it, they will come anyway. People will turn to social media tools to both provide and find information from any and all sources.
  3. Information moves fast. Cumbersome approval processes will ensure you are never the first ones reporting anything.
  4. Go where the people are: Social Media can be used as a form of rapid communication and save lives, especially with populations that use of social networking extensively.
  5. Especially at the local level, emergency managers shouldn’t be surprised if people with highly technical skills show up and offer to help.

I’ve listed the five lessons above, but the author has lots more information, including lessons learned and GREAT examples of how social media has been integrated into emergency management. (Did you get that? HAS been integrated.)

Also, a lot of this is taken from Gerald Baron, who’s like my favorite person in the whole world.