Dallas Cowboys Website Goes Dark After They Forget To Renew Domain Name

Fans patrolling the Dallas
Cowboys’ website looking for up-to-date information on fired coach
Wade Phillips yesterday, were greeted by a generic hosting page after
the team forgot to renew its expired domain registration.

Wow.

How critical is your website to your communications strategy? And not just in a crisis, but every day? Do people download materials from your site? Do customers come to your website?

My first thought was, I work for a government, no way this could happen to us, but the Dallas Cowboys are a 1.02 BILLION dollar company, and it happened to them.

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