Catching Up

One of the things I really disliked about my other blog was that I would fall behind and great articles that I wanted to comment on would just sit in my Reader until there were ten of them and no way for me to catch up. And this was in public health preparedness–which is a niche subject if I’ve ever seen one!

Well, it’s happened again. I used to have Delicious give a daily link update, but I haven’t been able to make that work here yet, so you get this list instead.

  • Musings in PIOs, the IMS and ESF-15 – I enjoyed this post because it really is “musings.” Mr Cloutier asks lots of questions (many that I have that have never really been answered to my satisfaction) about the state of NIMS where a Unified Command structure, with an associated Joint Information Center (JIC), is given ESF-15 responsibilities. Unified Command is supposed to utilize the JIC as their primary communication organization, but ESF-15 places the JIC deep in the bureaucracy. The stated goals of each can clash, and have.
  • Controlling Crisis Communications – Now this is an interesting post giving yet another reason to include social media as part of your crisis communications plan. For all of the attention given to the wild west structure of social media, pushing information out via social media channels is actually very well controlled–especially when compared to the meanderings that a press conference or interview can encounter.
  • Image and Crisis Management – Another one from Bernstein. I particularly liked this one, even though it’s written to a private sector audience, because of it’s applicability to the public sector. Governments are not generally held in high regard by much of their constituents. If your agency is seen as out-of-touch or aloof, doesn’t it make sense that that image would dominate the questions about your response? This is, luckily, the kind of thing your agency can start avoiding right now.
  • Are You Ready for a Real-Time Marketing and PR Crisis? – Everyone interested in this field should have already heard about the United Breaks Guitars saga, so there’s nothing new there. The real meaty part of this post, though, is Taylor Guitars. Something they do, fix guitars, was in the media. They weren’t affected, but still took the initiative to develop a spot that highlighted their work in a relevant situation. For those of us in the emergency management or public health world, we should be ready to use situations (read: disasters) as teachable moments for our own populations. Hawk our products (infection control practices, preparedness techniques, etc.), as it were.
  • Communication Teams and the Public – Simply put, does your communication team consider their job to be media relations (read: mass and traditional media), or public information by any way possible (read: bloggers and non-traditional media)?