90 Seconds with the TSA
The Transportation Safety Administration posted this video the other day, as a means to quell the unrest over its new backscatter machine and the updated pat-down procedures. It’s a direct message to the traveler from TSA Administrator John Pistole.
Please, watch the video, if you can.
Here’s a great deconstruction of TSA Administrator John Pistole’s YouTube message about the backscatter scanning and enhanced pat-down procedures by Ike Pigott (@ikepigott).
Ike is obviously more seasoned than I am (note his addressing the “hands 1-2-3” motions), so I absolutely think you should visit his post directly. My interpretations of the video don’t stray too far from Ike’s point of view and are not as clear.
Make better use of the medium. This isn’t a press conference, you have the ability to mash up an infinite amount of images, both moving and still. The video should, at the very least, give an example of what is to be expected, not John Pistole hands waving about.
Speaking of hands, whoa nelly! Live presentations can sometimes benefit from a bit of movement. They help establish points of importance and make you appear alive when you may be over-shadowed by a 20-foot brightly lit screen. This is not that situation. The hands were overwhelming and by the end were almost all I could focus on. (It wasn’t until I read Ike’s post until I understood the right-to-left movement.)
And finally, I totally heard the teleprompter reading during the emotional call (which Ike noted was at 1:09 minutes in the video). Wooden, strange pause, not personal, buried, thrown in, added at the last minute, not important. Those were my feelings then, and upon watching the video again? Even more so.
I wouldn’t go so far as to call this a PR blunder, if only because of the ridiculously low number of views. This story was the primary story in the week before Thanksgiving, and you can’t even break 50,000 views? More of a missed opportunity, I say.