Via It’s Not My Emergency: Omnipotent or Impotent? Guess…

  1. The designation “PIO” and current job construct within NIMS is toast.  A new job description needs to be written…ASAP.
  2. Every Incident Commander on every type of IMT better have a clear understanding of the real and potential impact of SM in crisis response and communications.  This needs to happen yesterday.
  3. There is no such thing as segmented “public information” in crisis response and communications.  Most information shared and acted upon should be considered public  given the mobile technology our responders have.  An exception can be made for the “secret squirrel” law enforcement/security information that is usually cleaved off anyway (or they shoot ya).
  4. Any  PIO/JIC process chart that doesn’t include multiple pathways to communicate and share information between the various JIC functions won’t work when the feces hits the oscillator.  All future information dissemination and distribution processes must be based on ENGAGEMENT. Effective emergency communications is no longer about “controlling”, “approving” or “releasing”.  It’s all about “monitoring”, “assimilating”, “analyzing” ,”engaging” , and “monitoring”……
  5. The public and private sectors are struggling with transitioning to a culture of real-time information dissemination, and integrating the approach into their crisis response plans.
  6. Related to #4.  We better figure it out quick.  The longer it has been since the last disaster, the closer we are to the next one (nod to Ret. Fire Chief Al Brunacini for this quote)
  7. Crowdsourcing makes traditional leaders uncomfortable to say the least. Giving up information control (even though it is no longer reality) makes ‘em sweat.

I hate quoting this much of someone else’s post, but the post has no connective meat outside of this juicy, juicy piece.

Look out DeSean Jackson, I might have a new favorite person in this world, and his name is Chief Boyd.

Chief, if you read this, please expand on these topics. You’ll move this field ahead by leaps and bounds.