Taken from a recent presentation by Gerald Baron, this is a great, simple representation of the fundamental change taking place in emergency public information.
It reminds me of a story from a training I took yesterday on the NRT JIC Model given by two Coast Guard PAOs. One of the PAOs related a story of a minor oil spill he responded to early in his career. The response issued a press release on the spill and clean up; he felt that if they didn’t, only a handful of people would have known about it. They considered not even issuing that release. Do you think you could have a spill in a navigable waterway today and seriously hope that no one notices? Exactly.