Via The Enlightened PIO: Understand the new role of PIOs

Public information officers used to deal with information–it’s right in their name. But now they need to think differently. PIOs are now in the business of relationship management.

So I found a new blog. Expect me to crib this guy’s stuff for weeks/months.

How could I not, give THE VERY FIRST LINE of this post?

Not so much focus on emergencies or crises or government vs. private, but the basic ideas that undercut all of that? Oh yeah, they’re all there.

And apparently, his blog is turning into a book! Check it out at www.theenlightenedPIO.com.

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