Facebook Page Insights Guide

For folks who are just getting started in setting up a Facebook Page for their agency/organization, or for folks who have one but don’t really know what’s going on with their followers, I present to you: the official Facebook Page Insights Guide. Insights is the Facebook analytics program that lets you see how people are interacting with your Page, who is interacting with your Page and help you learn how to create more engaging content. There have been some changes to how Insights work recently, so get your tips straight from the horse’s mouth (read: not me, Facebook).