Are You Social, Or Media?

I find that the more that I help folks set up social media presences, the less I talk about the tools (which is mostly what they want to talk about). Very little Twitter, some Facebook (admittedly no Google+). I talk about the process, the why, goals and objectives.

Earlier this week, Scott Horvath of USGS summed it up perfectly. This might be my closing slide from now on:

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