I love this for public health reasons, public information reasons and well, it’s just ballsy. The big news in the public health world last week made the front page thanks to New York Mayor Mike Bloomberg. Banning extra large sodas.
I’m a public health guy, but I agree with all of the folks who say that it’ll never happen (that’s just the soda industry story, the talking heads are almost completely opposed). It’ll never happen. As much as I think it’d be a good idea.
But. (There’s always a but.)
Tell me you EVER thought we’d be having a discussion about banning soda. Ever. But we are now.
And that’s our lesson today. Sometimes you will fail. You will take a chance on a story, an angle, and it’ll fail. (And maybe you know that it will fail.) So long as you’ve been proactive and, well, ballsy, in your messaging, you’ve got a chance to set the discussion, to set the parameters for the media interest.
Maybe you can have that discussion your agency has always wanted to have…