Required Reading: Trends in News Consumption

The folks at Pew Research Center released a humdinger of study yesterday. If you know or work with someone that doubts that social, online and mobile are what will define the future of news, print this whole report out and give it to them.

Go ahead, I’ll wait.

The part you want to highlight is right here:

That’s right, a thirteen percent decrease in TV news viewing, a twenty-three percent decline for newspapers, a twenty-one percent decrease for radio news.

Online and mobile news? In just eight years, the percent of those surveyed who got news today from online or mobile sources ROSE from twenty-four percent to thirty-nine percent.

In Silicon Valley terms, they call that “hockey stick growth.” The crazy thing about the growth in social news consumption is that it builds on itself. As more and more people use it and share news on their social networks, more and more people will get used to finding news online. From the report (I added the emphasis):

The second major trend in online news consumption is the rise of news on social networks. Today, 19% of the public says they saw news or news headlines on social networking sites yesterday, up from 9% two years ago. And the percentage regularly getting news or news headlines on these sites has nearly tripled, from 7% to 20%.

The article continues for FIVE MORE PAGES. Demographic studies, specific breakdowns of types of media (cable news is declining, weekly magazines rising), attitudes toward news, consumption habits (Did you know the older you are the more likely you are to get your news on a set schedule? Younger folks graze throughout the day.), on and on and on! For folks counting on the media landscape continuing as it has over the last twenty years, well, the research isn’t describing a pleasant future. We should start integrating this knowledge today.

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